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    Andrew Lark: We say Facebook ads do pay off... sometime its not the medium, its the message. GM Says Facebook Ads Don't Pay http://t.co/WG0WwSQ9 via

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    Andrew Lark: Audiences rarely drawn to live TV... http://t.co/GM8e2jhV

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Giving back to the Community

A great case study on how you can use Facebook to engage communities.

Commonwealth Bank Uses Facebook to Give Money Back to Community | The Financial Brand: Marketing Insights for Banks.

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