Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.

Sarner plans to present his results at the annual Gartner Symposium/ITxpo 2008, which takes place October 12-16 in Orlando, Fla.

… more at Cnet….