Great quote from Grazer in The New Yorker…Graze is on the hunt for a “Cultural Attache” – someone to read books for him, educate him on things, connect him with cool and interesting folks… that kind of stuff.  Sounds like a neat job… Anyway, he says of a past candidate that didn’t do too well in the job “Under no condition can you teach curiosity”.

He’s right.  It’s the number one thing I look for in searching for communicators – especially speechwriters, copywriters and PR folks… The more curious they are, they better I’ve found they are in attention to detail and generating high-quality facts.