Andy on Twitter

  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
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  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,
  • As must read for any marketer. Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy ,
  • Great read... 21 Lessons From Jeff Bezos' Annual Letters To Shareholders - CB Insights Research ,
  • customer satisfaction survey fatigue ,
  • great post from John on how algorithms erode trust and love. ,
  • So the lounge in LA has a dining room but you can only access it if you are going to certain locations… ,
  • So Brilliant.... Banksy painting sells for $1.9 million then self-destructs ,
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WHat the Web Will Look Like In Five Years

Some interesting comments from Eric Schmidt….

  • Five years from now the internet will be dominated by Chinese-language content.
  • Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
  • Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
  • Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away.
  • "We’re starting to make signifigant money off of Youtube", content will move towards more video.
  • "Real time information is just as valuable as all the other information, we want it included in our search results."
  • There are many companies beyond Twitter and Facebook doing real time.
  • "We can index real-time info now – but how do we rank it?"
  • It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age." Schmidt believes Google can solve that problem.

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